Migrating to Salesforce Marketing Cloud? We Make It Seamless.
Moving from another platform to Salesforce Marketing Cloud (SFMC) is a big step — and the right strategy can make all the difference. At Mosaic, we specialize in guiding businesses through a smooth, effective migration process so they can unlock the full power of SFMC’s cross-channel marketing capabilities. From initial planning to data transformation to post-migration support, our team is with you every step of the way.
Why are businesses choosing Salesforce Marketing Cloud?
Many organizations are upgrading to SFMC to gain access to a more enterprise-grade, scalable platform with deep integration into the Salesforce ecosystem. With SFMC, marketers can:
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Centralize customer data using Contact Builder and Data Extensions
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Automate multi-touch journeys with Journey Builder
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Personalize content at scale using AMPscript, dynamic content, and AI
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Orchestrate messaging across email, SMS, push, web, and advertising
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Integrate seamlessly with Salesforce Sales/Service Cloud via Marketing Cloud Connect
SFMC is especially well-suited for companies that want to connect marketing and sales data, run highly personalized campaigns, and operate at scale with enterprise-grade tools and governance.
Common migration sources
We work with businesses transitioning from:
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ESP platforms like Mailchimp, Klaviyo, Constant Contact
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Mid-market tools like HubSpot and Iterable
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Other enterprise platforms such as Adobe Campaign, Responsys, or Braze
Each migration is different — we tailor the process based on the complexity of your data, your current channel setup, and your goals for using SFMC.
What to Expect During Your Migration to Salesforce Marketing Cloud
Migrating to Salesforce Marketing Cloud (SFMC) involves several key phases — and at Mosaic, we tailor the entire process to your business. We collaborate closely with your team to define what success looks like, build a realistic timeline, and prioritize what matters most to your marketing operations. Our proven migration framework includes four essential phases:
1. Planning & Evaluation
We begin by reviewing your current platform setup and campaign strategy. Together, we define business goals, KPIs, pain points, and future-state requirements to ensure the migration aligns with your broader marketing objectives.
2. System Inventory & Architecture
From data sources to integrations and campaign assets, we catalog everything that needs to be migrated. We then design a scalable data model and system architecture in SFMC using Contact Builder, Data Extensions, and automation best practices.
3. Execution & Migration
We handle the technical execution — migrating subscriber data, email templates, customer journeys, automations, and integrations into SFMC. Our process emphasizes data integrity, compliance, and minimal disruption to your business during the cutover.
4. Optimization & Ongoing Support
Once your marketing programs are live in SFMC, we work with you to optimize performance, implement personalization using AMPscript or dynamic content, and take full advantage of SFMC’s cross-channel and AI-powered capabilities.
How We Make the Transition Smooth
Every business has unique needs — and every platform migration is different. Whether you're coming from Braze, HubSpot, Adobe Campaign, or another tool, Mosaic provides a hands-on migration experience backed by deep expertise in Salesforce Marketing Cloud. We manage the technical complexity so your team can focus on what matters most: building strong customer relationships and executing high-impact campaigns.
Ready to Move to SFMC?
Let Mosaic help you simplify the transition and unlock the full potential of Salesforce Marketing Cloud. From day one planning to post-launch optimization, we’ll guide you through every step of the process — confidently and efficiently.
Let’s talk. Your next chapter in customer engagement starts here.
Let’s Work Together
Start marketing with Salesforce Marketing Cloud.
Contact Us
Reach out and we can help guide you through your marketing journey. Whether it be a Salesforce Marketing Cloud Migration, SFMC Implementation or Salesforce Support, start with MOSAIC.