Let’s be real—Braze and Salesforce Marketing Cloud (SFMC) are both big players in customer engagement, but they’re built with different mindsets.

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Braze is all about speed, agility, and real-time connection. It’s a dream for marketers who want to meet customers in the moment—think push notifications, in-app messaging, and event-based journeys. The interface is modern, intuitive, and flexible, giving your team the power to launch beautifully personalized campaigns with ease. And with tools like Canvas and Liquid, you can design smart, behavior-driven experiences that actually feel personal.

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Salesforce Marketing Cloud, on the other hand, brings serious horsepower for enterprise teams working in more structured, data-heavy environments. It’s great if you’re already deep into the Salesforce ecosystem and need tight CRM integration, advanced segmentation, and long-term, rules-based automations. SFMC shines with batch-driven campaigns and predictive tools like Einstein AI—perfect for organizations with layered data and big-picture strategies.

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Here’s the thing: they’re both powerful, just in different ways. Braze is your go-to for agile, mobile-first, real-time marketing. SFMC is better for enterprise-scale, deeply integrated marketing operations.

And if you’re thinking about implementing Braze—or moving from SFMC to Braze—that’s where we come in. Mosaic helps brands make smart transitions and set up Braze in a way that actually works for them. We’re not just tech-savvy—we’re campaign-smart, creative, and in it to win it!